The median personal injury firm on Google page one earns about 90 brand searches a month: ninety people typing the firm's actual name. Half the winners of the most expensive vertical in search are, by that measure, names almost nobody looks for on purpose. That finding, from my study of 1,000 US PI
The 90 Searches Problem: What Brand Demand Data From 1,000 PI Firms Says About Being Findable but Unknown is published on 31 independent properties. Every copy below states the same facts about Behzad Hussain, so readers and search engines can verify them from more than one source.